The second video for the Website Series is up!

Check it out, read the tutorials, follow the instructions and learn to make money online! What are you waiting for?

Great news, everyone.

Today we’re releasing the first of our Website Series videos. The first series of videos will cover everything we’ve learned about branding up to this point.

Watch the first one here:

Continuing from where we left off on Friday, this one is going to cover some of the nitty-gritty of website optimization:

You need to build a comprehensive navigation menu, so that your visitors aren’t confused when entering your website.

You also need to focus on professional graphics and sales page elements that represent your company and brand in a positive way. You should also take into consideration the overall entry page into your company’s brand.

Do you intend to use a splash page that features information about your company, or are you planning on creating sub domains that house your sales pages, company information, or perhaps network websites?

You should do your best to organize your websites so that each one has a clear purpose. Never clutter up your websites with an abundance of external links, even if your objective is to evenly advertise your network websites.
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Welcome back to yet another edition of the Website Series. This post continues from parts one, two and three so make sure you’ve read those first.

First Impressions Count

You know what it’s like to meet someone and within the first few minutes you make up your mind about what that person is like and whether they are someone you could see yourself interacting with on a regular basis.

A brand is no different. People will instantly judge your products (even ones not yet created) based on their initial impression of your brand.
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The Nielsen Homescan stuff arrived today, should be interesting. Not like they told me it was coming, mind you.

After I posted my thoughts on the yelp.com class action lawsuit earlier this week, the following article surfaced:

http://www.eastbayexpress.com/eastbay/yelp-and-the-business-of-extortion-20/Content?oid=1176635

Very, very, VERY interesting.

There’s going to be a lot of hard information in this post, and it’s going to be a long read, but it’s worth your time, I promise. This is continuing from Part 1 and Part 2 of the Website Series.

Build A Brand, Build An Empire

Think of your brand as the leader that distinguishes your name from the majority of online marketers and developers in your niche.

Your product line must be of equal quality, but your brand is the driving force behind every campaign you create, and every product you launch.
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Uniquely You

One of the biggest mistakes that new marketers make when entering into the online business industry is in replicating someone else’s brand.

They see successful marketers in their niche and instead of focusing on developing a unique brand all their own, they do their best to emulate what they believe is already working for others.

If you truly want to develop a brand that provides you with the opportunity to position yourself within your market, you need to stand out from the crowd by creating an online presence that is fresh and different from what everyone else is doing.
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Good afternoon, or whatever time it is in your part of the world. Today, we’re going to start getting into the nitty gritty. This is the first part in a series of articles about the advantages of having your own website and a key concept in marketing: branding.

So, why do you want a website? Or to put it better, why do you need a website? After all, all that we’ve done so far is share affiliate links where and when we can. That doesn’t require a website… does it?
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In an interesting bit of news today, Yelp.com, an online user-driven portal where anyone can write a review of any business they’ve patronized, is looking down the barrel of a class-action lawsuit from a Long Beach-based animal hospital.
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