Part Two: The Website Series Continues

March 2nd, 2010 |

Author: NCP

Uniquely You

One of the biggest mistakes that new marketers make when entering into the online business industry is in replicating someone else’s brand.

They see successful marketers in their niche and instead of focusing on developing a unique brand all their own, they do their best to emulate what they believe is already working for others.

If you truly want to develop a brand that provides you with the opportunity to position yourself within your market, you need to stand out from the crowd by creating an online presence that is fresh and different from what everyone else is doing.

One way of doing this is by creating your online identity as you would a fictional character in a novel, or in a movie. This doesn’t mean that your online persona shouldn’t be based around your real personality, interests and skill level, but that you emphasis and exaggerate it so that it fits a specific character.

Think of the Rich Jerk, a prime example of developing a character that is unique and memorable. Love him or hate him, you certainly remember him.

Another example of exceptional branding is Patrick Pretty. Patrick took his real photo and had a graphic designer exaggerate his features. He then registered the domain PatrickPretty.com and created a back-story that would help to define his brand as well as build brand awareness.

It didn’t take long from the conception of Patrick Pretty for people to buzz around his website, interested in who this character was, and what exactly he was offering.

Patrick blended in humor with marketing, by poking fun at himself and coming up with a motto that would leave people remembering exactly who he was.

Patrick knew that in order to be noticed within the over-crowded Internet Marketing industry he had to dare to be different.

He needed an edge, a refreshing approach that would entertain people, build trust with his visitors and ultimately be remembered for not just his witty character and humour, but by being given the opportunity to showcase his talents once people were through the gates.

Building trust online in any industry is often an exceptionally difficult task.

With so many questionable websites, bogus offers and hyped up sales letters promising the moon, you need to do your part in lowering people’s defenses, so that you can show them that you have something truly unique and beneficial to offer.

This applies to any industry or niche market that you are a part of. If you come across as yet another cookie-cutter developer, you won’t ever make it to the finish line before you are pulled from the race and forgotten.

You need to create buzz around you and your brand, to invoke curiosity from those that hear about you, and develop a reputation as an authority in your market, if you want to be successful.

You need people to associate your name and brand with a specific skill or market. In fact, this is the very first task you must complete when attempting to build your own distinct brand.

It might sound easy, but it’s often one of the most difficult challenges that entrepreneurs and online marketers face.

They are fearful of being different, and instead end up looking like every other paper-doll marketer that comes out of the box.

From my years of experience online, if you ever want to make it to the big leagues, you need to be different to be remembered. There’s no getting around it.

There are many different ways to approach this. You could create a sales page that tells a personal story (or a character driven storyline that is created for pure entertainment).

You could develop a series of entertaining videos that push your brand while keeping people glued to their screens.

You could create a compelling character, become controversial, or outright ridiculous, as long as you are offering people something new, refreshing and unique, you will be able to build an online identity that is never confused with your competitors and is able to stand the test of time.

Think about it this way, you can always make the sale once you have a captive audience in your control.

You don’t need to use hard selling tactics to get your name out there, nor is quantity the only way to be seen.

You can develop a small number of high quality products that receive more exposure than a never-ending arsenal of cheap, low grade info products or services if you add the one key ingredient to your marketing plan that is absolutely essential to your success; unique branding.

Part 3 now available here.

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